The logo mark design also allows for various logo lock-ups to ensure greater flexibility in the use and application of the logo. Seeing the arrangement of the petals started a few gears in my head churning… Borago OfficinalisĪfter some sketching, and digital exploration in Illustrator, I came to realise that if you rotated the body of a bee, whilst sharing/overlapping the left wing, you could introduce the notion of a bee as part of the Borage plant. It was the Borage Officials that really caught my eye as it’s so beautiful, and the lavender colour specimens (below), are particularly stunning. The initial brainstorming phase was a little slow as I explored numerous options, most of which focused on various pollinating plants and flowers. The clear challenge, given the many other bee type logos out there, especially within the clip-art sector, was to ensure the RosyBee Plants for Bees logo didn’t look at all cliché, cheesy, clip-arty, or any other slightly negative association. The RosyBee logo mark was based on the Borage flower, which has 5 petals sepals and 5 stamens.īefore we started working on the logo project, the client was keen that the logo should ideally include some kind of visual reference to a bee, which obviously wasn’t an unreasonable request given the circumstances. The Logo Smith designed a new Logo and Identity for RosyBee Plants for Bees, who sell:įlowering plants, packaged bee plots, containing a variety of perennial flowering plants to provide bees with a continuous mixed supply of pollen and nectar all season long.
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